Created in 2009, WhatsApp was released into the market as a messaging app. It didn’t take long for the app to steadily gain popularity among the youngsters. The app was free to download and use, though users had to pay a membership fee to continue using the app after the free period. That did not deter the users in any way. The initial free period offer was exciting enough for users to start using the app.
Then, the developers of WhatsApp decided to make the app completely free. The membership/ renewal fee was removed. There were no in-app purchases, the app continued to be an ad-free zone, and new features were being added on a regular basis. This move resulted in pushing WhatsApp up the chart with increased downloads.
Now, a decade later, WhatsApp has 1.5 billion users in around 180 countries of the world. It is the second most used app after Facebook and the most loved messaging app in the market. Features such as voice and video calls resulted in taking the app wider and deeper into the market. Users prefer to use WhatsApp to make calls as it is free to use. WhatsApp runs entirely on internet data and with the prices of the data packs going down, more and more users are depending on WhatsApp and considering it a primary communication tool.
The users of WhatsApp are spread over various age groups and economic classes compared to when the app was used more by young adults. We can see that the app has truly become a part of our lives in many ways.
Most of us a part of numerous WhatsApp groups that belong to our personal and professional lives. We have groups for family, friends (school, colleges, workplace friends), official groups for community and residential purposes, groups to share work-related information, groups that have been created by team leaders, college and school authorities, and whatnot.
Similarly, small scale businesses have also started using WhatsApp to connect with their customers and share product-related information. They have begun using WhatsApp as not just a communication tool but also as a promotional and marketing tool.
Encouraged by the usage, the developers of the app have released WhatsApp Business, an exclusive app for business enterprises. It is similar to regular WhatsApp and has a few additional features that help enterprises use the app effectively for marketing purposes.
WhatsApp Business initially did not offer API integration, which caused some trouble to large scale enterprises. They could not use the app due to the vast volume of their customer base. Last year, WhatsApp API has been released into the market, allowing large scale enterprises to use the app.
There are various cloud platform provider companies in the market that help enterprises with WhatsApp Bulk Message Sender API integration services. By integrating the WhatsApp API with the system and database of the enterprise, the businesses can use the platform to send messages to users in bulk. They can schedule promotional campaigns and personalize bulk messages.
- Send Personalized Bulk Messages
- Enterprises can choose a bulk message package from the various packages available, depending on the volume of the business.
- Bulk messages can be personalized to include identifying information about users. Details such as the name of the user, the city/ location, order id, complaint id, user account id, etc. can be a part of the bulk messages.
- The API collects information from the database and the variable parameters are replaced with individual information and the messages are sent to the selected list of users in bulk.
- Bulk messages can be used for cross-promotions. By grouping users who prefer similar products from other brands, enterprises can send them exclusive deals and offers to attract their attention.
- By targeting the right audience, enterprises can gain new customers through cross-promotional strategies.
- Use Chatbots For Automated Responses
- The cloud platform allows enterprises to create and use chatbots to send instant automated replies to customers’ messages.
- Bots play the role of the support staff in responding to customer queries with predefined answers.
- Bots keep the conversation active and allow the support staff to step in and take over at any point in time during the chat.
- The support staff can work on troubleshooting the issues based on the data collected by bots.
- Provide Improved Customer Service
- The cloud platform allows the support staff to respond to multiple customer messages from various computer systems simultaneously.
- Each employee of the support team can focus on solving an issue, which results in delivering improved customer service.
The service provider companies help enterprises to request early access to WhatsApp Business API and use the app effectively for interacting with customers and marketing the brand.