Various supplementary methods have come to the forefront since product promotion has derived considerable importance. Brand owners have resorted to a test and trial method to derive which form of marketing works for them. The best form of this type of marketing would be email marketing. There are numerous reasons why this method of marketing might not be your cup of tea. Let us explore the reasons.
A first piece of advice would cast our mind back to the childhood days of rabbit and tortoise race? Starting slow and a steady pace would help you win the race. But this situation would not work with online branding. The main reason why email marketing has failed to take off is apart from being a time consuming job it is slow to reach and delays response at customers end.
One of the main reasons why email marketing can stretch you beyond limits is less impactful. The desired impact about masses is not created at all. All this can be attributed to the slow reach of an email. In case of slow reach impact would be slow. On the other side of the coin text message gatewayensures timely delivery of messages to clients.
No form of two way communication
A lot of traditional marketing methods did not bear fruit as things were imposed on the customer. The same logic holds true with email marketing. In choosing email marketing as a marketing method no scope of two way communication exists. People do not value importance of a promotional mail and they figure out it is useless in responding to promotional emails.
A form of marketing where views of customers do not have any value.
Lack of flexibility from a marketing operations point of view.
The main loophole of email marketing is lack of flexibility from an operational point of view. In fact entire process of communication is one sided. No scope of making any modifications in the content because of which the whole process of marketing can prove to be futile.
Poor conversion rate
If any delay is witnessed in the lack of promotional methods used then chances of targeted audience being converted would be virtually less. With low conversions the return on investment would be at a negligible level as concept of promotions is being done at a low level.
Email marketing is not only a difficult job; the entire marketing process is slow delaying your return on investment.
To derive better promotional options, stick to SMS marketing which is a latest buzzword in marketing circles. With SMS gateway India you can anticipate an immediate response from the end of customers. In a country like India where maximum number of people has access to mobile phones this is the present and future of marketing.
Just you need to send out timely messages to your client base as half the job is done. Do not bombard clients with unwanted messages at unnecessary times as this could backfire.