To grow in the market and to get a positive reputation among the customers, the industrialist focuses on the marketing strategies. They run different marketing campaigns to advertise their products. Along with the campaigns and electronic media advertisements, they also work on the packaging of the material. It is the secondary source of marketing and the companies design the packages in such a way, that it automatically attracts the customer towards it. Furthermore, packages help in stimulating customer attention through its vibrant colors and fascinating themes.
Another important as well as interesting fact about the packaging is the use of the right material for packing of the articles. If the company use the right strategy to pack the product in right stuff then its mean the company is able to achieve its goals and can get the profits more than expectations. To achieve their target they use different packaging stuff and off these cardboard and kraft packaging is on the top of the list. Almost all countries in the world have devised certain laws related to packaging that the material must be eco-friendly as well as flexible in getting a different shape, colors as well as style.
The reasons behind using kraft packaging
The companies buy the raw brown colored wholesale kraft boxes so that they can design it according to their need, type of product as well as according to the packaging trends. Several reasons that make the wholesale kraft boxes preferable stuff for packing of the items are
Versatility in shapes
If we see around us, we observe that almost all products come in cardboard or kraft packaging with variety of style. Each product is packed in different style boxes. Candies are packed in the lid display boxes while the lipsticks come in the tray shelf type printed kraft boxes, thus we see a variety of styles and shapes in which daily life products are packed and reach to us. This is one of the basic reasons for using the custom kraft boxes. These can be molded in different styles as well as sizes according to the size and shape of the product. Mold it or fold it in any shape which you want and which you think is suitable to snugly fit the product. Companies try to adopt different strategies and continuously work on the shape of the package to enhance the appeal to attract the customer thus positively affecting the sale of the product. When a customer sees their favorite product in unique and stylish custom printed kraft boxes they immediately grab it to purchase. This is basically a smart way of marketing as well as selling of the product.
Flexibility to adopt a variety of printing techniques
With the advancement of technology printing techniques also get advanced. The digital era prefers to digital printing. For this purpose, companies use such packaging material that can adopt 3D printing thus giving a package a new animated look. The custom kraft boxes have this ability, they can be printed in all colors and themes. The raw brown box or board can be given a distinctive look through digital printing, embossing, painting and much more. Some companies paste the laminated sheets to give the box an alluring effect. When the customer finds some product with unique and vibrant colors, he immediately decides to buy the product. Some customers even don’t bother to check the inside of the package or see the product quality rather they just see the package and buy it.
Cheap source of packaging
The companies always pay attention to the overall price of the product. Along with the price of inside item the price of the packaging stuff also matters. The use of the custom kraft boxes is reliable because of less cost. The biodegradable packaging material is available in cheap price not only in raw form but also when printed to shaped in new form. The manufacturer has to pay the minor cost for the custom printed kraft packaging, thus the overall cost of the product remains ineffective and there is no large difference in price of packed and unpacked items.
The packaging that can store a variety of products
The kraft boxes are not limited to ship or pack a certain number of items. About 70 to 75% of items we see in daily life are packed in the kraft packaging. The variety of shapes, colors and designs have made this packaging stuff popular. The companies pack cereals, wine bottles, candies, chocolates, dresses, jewelry items, electronic and much more due to the durable and feasible structural properties.
Printed kraft packaging valuable source of brand recognition
Few companies take a support of the electronic or social media while most companies rely on the packaging as a source of advertisement. The packaging designers are well experienced and give a printed kraft box a special look that ultimately attracts the target audience towards it. Even the customers get attentive towards the package present in a waste form or in the garbage. That means the quality, vibrant colors, festive themes, and adorable style is too much appealing that people do not shy to read the name of the product or brand by picking from dustbins. This is the strong strategy of the companies to advertise their brand through special packaging and the customer recognize the brand even they see the pack in waste form.
It is commonly said the first impression is the last impression as well as priceless. On the basis of this phenomenon, the companies do hard work and convert the printed kraft boxes wholesale supplies in a valuable form so that customer show interest in buying that item as well as recommend to others as well. The colors, special information, attractive phrase, unique style and above all the logo of the company on the package give the long lasting impression to customers thus making a product valuable. Furthermore, it increases the brand rating and ultimately company gets popularity among the targeted customers.